让消费者拥有购买全球好物新体验,让个人解锁全球生意增长新机遇。
TIKTOK 与全球亿万用户
紧密相连
The definitive WordPress theme for AI enterprises, growing startups, dynamic SaaS businesses, and creative marketing agencies.
根据知名数据机构Statista发布的报告显示,截至2024年4月,TikTok全球下载量超过49.2亿次,月度活跃用户数超过15.82亿。成为全球第5大最受欢迎的社交App,前4名分别是Facebook、YouTube、Instagram和WhatsApp。
根据最新公布的数据,Facebook月活跃用户超30亿、紧随其后的YouTube月活用户数超25亿,而Instagram和WhatsApp也均已超过20亿。
尽管TikTok月活跃用户数尚未达到这些全球社交平台的水平,但其快速增长的势头和巨大的潜力不容忽视。
毕竟TikTok从创立至今,才仅仅过了7年时间。而全球四大社交APP里,创立时间最早的是Facebook,其在2004年开始上线;最晚亮相于2010年的Instagram,也比TikTok提早上线了7年。
如今,TikTok不仅是全世界最受欢迎的应用之一,在其最重要的美国市场也颇有地位。据了解,截至2024年1月,TikTok美国月活用户超过1.7亿,达到美国人口的一半以上。相比较来看,统计机构 Statista 测算,目前YouTube和Instagram分别拥2.4和1.7亿名美国用户。
2019年TikTok进一步推出电商业务TikTok Shop,凭借着作为社交平台的流量优势,其电商业务在全球得到快速扩张,市场覆盖了东南亚六国,包括泰国、越南、马来西亚、菲律宾、印尼、新加坡,以及英国、美国等地区。后续,TikTok还即将在德国、意大利、西班牙、法国和墨西哥这五个国家开通TikTok Shop。
TikTok作为一个增长迅速且全球化的平台,已经成为了跨境电商公司的新兴投放渠道和营销阵地。
归结起来,TikTok的市场覆盖广、营销效果好,在全球范围内都有很高的品牌形象和认知度,为中国出海企业和机构提供了更大的市场机会。
跨境电商私域流量运营的秘密武器:外贸独立站
独立站 VS 平台开店
独立站,即搭建线上商店而非依托第三方平台开设店铺;具体包括域名申请、服务器购买以及网站设计和运维。与只具备展示功能的企业官网不同,独立站具备展示、交易和营销等一系列完整的功能。与亚马逊等电商平台相比,独立站最大的优势,在于把用户的数据信息和交易款项抓到自己的手里而不受平台制约。
Case Show
优秀站点
案例展示
oyoneon.com
dinorjewelry.com
shop1.mazekai.com
oyoneon.com
dinorjewelry.com
shop1.mazekai.com
oyoneon.com
dinorjewelry.com
shop1.mazekai.com
shop4.mazekai.com
oyosign.com
dinorfashion.com
shop4.mazekai.com
oyosign.com
dinorfashion.com
shop4.mazekai.com
oyosign.com
dinorfashion.com
shop2.mazekai.com
ssdinor.com
luminousword.com
shop2.mazekai.com
ssdinor.com
luminousword.com
shop2.mazekai.com
ssdinor.com
luminousword.com
abojewelry.com
onyxify.com
topday.top
abojewelry.com
onyxify.com
topday.top
abojewelry.com
onyxify.com
topday.top
shop3.mazekai.com
trailflame.com
joyousflame.com
shop3.mazekai.com
trailflame.com
joyousflame.com
shop3.mazekai.com
trailflame.com
joyousflame.com
Why Choose IT
为什么选择独立站
第一:塑造企业品牌,提升产品价值。
由于不受第三方平台制约、免于同质化竞争,经营独立站有利于打造个性化产品和独特的服务体验。
第二:实现数据增值,开展精准营销。
目前第三方平台只对卖家开放了部分数据,还有很多核心的用户数据都留存在平台内部;但经营独立站就不一样,除了直接掌控100%的数据,企业还可以实现通过对数据的二次开发,源源不断的挖掘数据价值,向合适的受众群体精准投放广告,大幅提高购买率和复购率。
第三:避免规则制约,降低运维成本。
自营独立站的自主权和灵活性都很高,卖家完全不必担心平台规则的变动会影响运营;而专业建站平台的出现又使得建站运维成本不断降低,相比于平台卖家,独立站卖家可以获得更大的利润空间。
外贸独立站的生命线:流量
高流量意味着更多的用户可以接触到产品,加大销售的可能性。
流量来源: ①直接流量、②搜索引擎流量、③社交媒体流量、④推荐流量、⑤付费流量、⑥电子邮件营销等
海外社媒,是众多跨境电商从业者搭建私域流量池的首要选择
独立站的优势让不少卖家动心,但也有人会产生顾虑,忽略建站的难度不谈,缺少了大平台的支持,前期引流难不难?后期的支付接口又怎么设置?实际上,要做好独立站,“避免同质化”和“连接消费者”是核心要点。对卖家而言,如何选品,做好自己的品牌,实现差异化是最根本的问题;而对商品来说,最重要的是连接消费者。商品质量、购物体验、支付流程、售前售后,所有连接消费者的沟通运营,能沉淀下来的才是忠诚的客户群体,才是所谓的“优质流量”。毕竟,在社交平台上持续高强度地投放广告并非长久之计,与已获得的客户建立稳定关系,提高客户黏性乃至于“复购率”和“客单量”才是根本之策。
独立站运营的关键
WhatsApp
外贸沟通必备工具
Let me know if you’re ready to push changes!
Almost, give me 5 min to clean things up…
Sounds good. By the way, how cool is this Codeify app 🔥
Oh gosh, it’s the greatest thing I’ve ever seen 😍
I know right, simply unbelievable
Google、Facebook
付费广告营销
通过支付费用在各种平台上展示广告,以吸引潜在客户并增加网站流量。此类营销的优势在于能够快速获得曝光,精准定位目标受众,并根据数据分析优化广告效果。
Average
+ $247
33%
Expenses
$123,456
Income
$654,321
Profit
+ $530,865
Total:
$530,865
Average
+ $247
33%
Expenses
$123,456
Income
$654,321
Profit
+ $530,865
Total:
$530,865
FAQs
Frequently asked questions
Some of the most common questions. Can’t find the right answer? Click here to contact us
How can I edit the front page?
Editing your home page from a dedicated static front page is the recommended way to edit your home page as it ensures your changes are separate to the template and also allows SEO plugins to work correctly.
How to customize the theme color palette?
This theme provides a base color palette which handles the color styles of every element and block on your site. Changing the default colors can be done in a few clicks from the Site Editor under the Styles tab.
How do I create a child theme?
We recommend using the create block theme plugin to create your own child themes. With a little know-how, they can be the perfect way to build your own website. They inherit all of the parent theme’s design which saves you a tonne of work and provides a head start for your next project.
How to keep user dark mode setting?
Cookies can be used to store user dark mode settings when clicking the toggle switch
How can I display blog posts on the home page?
This theme comes with multiple blog patterns that can be used to display posts on any page. Simply add a blog pattern to your home page template, or the page that is set as the Front Page. You can customize the Query Loop to suit your needs.
How can I save user dark mode preferences?
No, there are no plugins required by this theme. Everything you need to design an amazing website is provided by the framework.
How do I create an FAQ accordion?
FAQ accordions can be created using multiple Details blocks in a column such as this one. This theme provides pre-built layouts to quickly create FAQ sections with accordion toggles.
What version of PHP do I need?
PHP 7.4 or higher is required however we recommend using a later version PHP 8.2 or above.
How can I add animations to blocks?
Most core blocks have animation supported added. You can add and change transition effects without needing any code.
Does this theme require any plugins?
No, there are no plugins required by this theme. Everything you need to design an amazing website is provided by the framework.
How to change the site logo?
Head to the Site Editor and then navigate to the Header Template Part. From there, click on the existing logo and then replace it with a block of your choice. You can use an Image block, SVG, Site Logo or Site Title block as the site logo, the choice is yours. We prefer to use SVGs for logos because they scale perfectly at all screen sizes and also support variable colors which makes them ideal for use with dark mode and animations.
How do I add custom SVG images?
Custom SVG images can be added to your site in multiple ways. The first option is to use the core Image block, however this requires the use of the Safe SVG plugin since WordPress doesn’t allow SVG uploads by default. You can also use the Custom HTML WordPress block.
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Testimonials
Hear what people are saying about us
“Nice work on this product. You’ve saved our business! If you aren’t sure, always go for this product. Believe me, you won’t regret it.”
Jessica Lee
@jesslee
“This product is by far the most valuable business resource we have ever purchased. Thank you for your hard work!”
Courtney Francis
@courtneyfrancis
“This product is by far the most valuable business resource we have ever purchased. Thank you for your hard work and commitment to creating quality products with great attention to detail. Our business has achieved amazing results”
Mark Smith
@msmithdev
Solidify
“Nice work on this product. You’ve saved our business! If you aren’t sure, always go for this product. Believe me, you won’t regret it.”
Kate Hughes
@katehughes
“I don’t know what else to say. This is simply unbelievable! Nice work on this product. You’ve helped our business!”
Emily Johnson
@emjohnson
“I don’t know what else to say. This is simply unbelievable! Nice work on this product. You’ve helped our business!”
Emily Johnson
@emjohnson
“Nice work on this product. You’ve saved our business! If you aren’t sure, always go for this product. Believe me, you won’t regret it.”
John Jones
@jjones
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